Social Media Optimisation or Spamming?
November 23rd, 2006 by pamela
YouTube has seen a flurry of chatter concerning a new profile and its origins. The Supermanreturnsdvd profile seems to have accumulated over 7000 accounts in the course of a week, while few of them seem to have actually viewed the profile’s content. And Supermanreturnsdvd is owned by Time Warner.
Time Warner has recently threatened to sue YouTube for copyright, and now seems to have taken a ‘can’t beat ‘em, join ‘em’ attitude. However, this has provoked a backlash with comments pouring in opposing Time Warner’s tactics, with many people accusing the company of cheating and taking advantage of users. Not much of a way to build a favourable community around your product.
In the past week the profile amassed 7,500 subscribers, and with only 9 videos in the channel, and less video views than actual subscribers, the intentions behind this profile are clear. Take a look at the video where Time Warner’s actions were first uncovered.
Posted in News |
