Social Networking to Boom in 2007 says Report
March 14th, 2007 by pamela
“Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” shows that as many as 48% of brand marketers will deploy marketing on social networking channels in 2007. Last year, only 38% were messaging using these channels.
Emily Riley, JupiterResearch analyst and lead author of the report, said that the findings resulted from marketers realising that “30% of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement.”
And while it is still early days for the adoption of social networks as a branding channel to be considered vital, this report shows that many brands are taking the initiative, testing and creating their own networks.
Posted in Stats & Research, Social Media |
March 15th, 2007 at 5:26 pm
This is definitely an area businesses need to take more seriously as a marketing channel. It has been highlighted for many of our clients that the number of visitors being referred to sites is increasing from social networking sites such as blogs and forums. Therefore while it is somewhere they need to have a presence in, it needs to be done with due care and consideration. The anonymity of social networking allows the user to say exactly what they feel. So if the blog or forum used by a company for branding purposes is too obviously managed, those savy in the world of social networking will not hold back on letting the social networking community know. Therefore a company’s hard work in setting up the blog or forum can all be in vain.