Star sites draw ad budgets
February 25th, 2008 by Thomas
Competitive videoclip websites such as Clipstar, YouTube and MySpace have attracted large amounts of advertising money and have seen huge growth. New sites have been created to attract users who want to find fame and fortune, with the UK market now worth an estimated £5 billion, Brand Republic has reported. Eren Ozagir, marketing director of Clipstar.com, explained that his site was achieving success because of the “huge audiences that the current generation of TV talent shows attract”. The site allows its users to upload their own performances, in the hope they will be ‘noticed’ and move their careers forward. He said: “It will become the new entertainment standard alongside music stars, TV stars and film stars.” Marketers are fond of short, user-generated content clips. They can be easily distributed as ‘virals‘ and spread throughout the internet’s communities. Online advertising in the UK saw a year-on-year increase of more than 40 per cent in the first six months of last year, according to the Internet Advertising Bureau.
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