Telegraph turns producer
February 6th, 2008 by Thomas
The Telegraph will offer advertisers its own audio and video production services, it has been reported. The service will be provided by an expanded newspaper production department, which will provide them with a free consultancy and digital production tools. According to Journalism.co.uk, Dave King, Telegraph Media Group (TMG) executive director said: “This is a natural extension of our multimedia services at TMG and lets us take a dynamic package of advertising solutions to market.” Newspapers have recently expanded their online presence - most now offer comprehensive cover on their sites, which include media players and blogging tools. The circulation of printed media has fallen recently and even the most read paper, the Sun, is suffering from lower readership figures. “Our new digital facilities and in-house expertise mean that we can work with agencies and clients alike to deliver ground-breaking multimedia solutions,” Mr King went.
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