search marketing blog: ambergreen

Creating a successful corporate blog that that increases brand visibility, customer insight and sales generation is a three step process according to a new report from Forester Research.

The study - The ROI of Blogging: The Why and How of External Blogging Accountability – was specifically developed to help companies understand the complexities of corporate blogs and how to ensure that your blog is successful in increasing brand visibility and generating customer response.

Forrester Research said that the most common benefits for corporate blogs were increased brand visibility, reduced impact from negative user-generated content, savings from customer insights and increased sales efficiency.

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