search marketing blog: ambergreen

Most people use two word search phrases according to new research from web ranking provider RankStat, which reported that 28.38% of users typed a two word search query into search engines.

Three and four word phrases were the next most popular key phrase terms, with 27.15 % using 3 word phrases and 16.42% using 4 word phrases respectively.

The 10 most used word phrases in search engines on the web are:

2 word phrases; 28.38%

3 word phrases; 27.15%

4 word phrases; 16.42%

1 word phrases; 13.48%

5 word phrases; 8.03%

6 word phrases; 3.67%

7 word phrases; 1.63%

8 word phrases; 0.73%

9 word phrases; 0.34%

10 word phrases; 0.16%

The survey highlights how maturing internet users have moved away from the generic one word search phrase to refine their search requests. The increasing sophistication of user search techniques have created progressively more complex search phrases as users understanding of search engines have grown.

Posted in Stats & Research |