UK Bargain Hunters Top Online Spend League
January 24th, 2007 by pamela
The research shows that UK shoppers bought 18 items online in six months in 2006, compared to 14 items during the same period in 2005.
UK spend was, unsurprisingly higher than the European average, with the UK spending an average of £804, £301 more than European online shoppers.
98% of UK internet users now shop online, an indication of increasingly sophisticated shopping habits says Michael Kleindl, Chairman of the EIAA.
“As consumers further embrace their digital lifestyles, they are becoming more ambitious in what they choose to buy over the internet as well as how much they spend.
“This research demonstrates the increasing trust in the internet amongst consumers to obtain information and buy a growing range of products. More money spent and items bought online shows that consumers are integrating online shopping into their daily lives.”
The study found that UK shoppers are bargain hunters not unlike myself - 42% of use comparison sites to find the best price for goods, while 49% visit auction sites at least once a month.
Posted in Stats & Research |
