UK Online Clothing Sales Booming
February 1st, 2007 by pamela
Although online clothing sales only account for 3% of online retail sales, the IMRG estimates that online clothing buys now account for 10% of the UK’s total retail sales.
Not being able to try before you clearly doesn’t deter many online shoppers these days; estimates predict a 138% increase in online clothes shopping over the next 4 years, when sales are expected to reach £2.9bn.
Mintel analyst Neil Mason told E-consultancy: “Last year was the first year that the business case for selling fashion over the internet came close to being proven, and fashion retailers have only just started to see the justification in investing millions of pounds in improving their internet presence.”
With 98% of UK internet users now shopping online (the UK spends more online than any other European country) it’s no surprise that online spend continues to rise, although a recent survey found that many online retailers had plenty of room for improvement.
According to Marketing Assistance and Blast Radius, differences in the way retailers and consumers think was damaging customer experience, leaving much room for improvement.
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