US intelligence funds click fraud research
January 9th, 2008 by Thomas
Iowa State University has received funding for research, which could help protect advertisers from click fraud, Science Daily has reported. Professor Guan and his students are developing methods to help investigators find the real origins of cyber criminals and have received $1.2 million from the US intelligence community’s Disruptive Technology Office. His research uses network attack attribution and click fraud detection to protect internet advertising and he has already filed one patent. Guan said the nature of cyber crime has changed and money is now the motivation for internet criminals. “There are a lot of security issues and researchers have worked on them from the early 1980s,” Science Daily reported he said. eMarketer has predicted that in 2008 internet advertising will be influenced by the build up to the Beijing Olympics, with brands keen to expose themselves to the developing Chinese market.
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