US papers launch web ad network
February 18th, 2008 by Thomas
Four top US newspaper companies have launched an online advertising sales network. The New York Times Company, Hearst, Tribune and Gannett have joined forces and announced QuadrantOne. Interim chief executive, Dana Hayes explained how the network would take shape. “Each participating company has agreed to dedicate advertising inventory to QuadrantOne, so the network can offer customised online campaigns on a highly competitive basis.” The network has claimed it could reach 50 million customers and 90 per cent of the top markets. The move will give each company greater control over its advertising revenue and attract top marketers by offering them unique access to QuadrantOne’s readers. It will also compete with the giants of the search industry, Google and Yahoo! Currently Yahoo! is at the centre of a bidding war, after Microsoft made a £22 billion offer for the search engine.
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