Watch your content
February 12th, 2008 by Thomas
Staff at the BBC has been told to take care when using images sourced from social networking sites, the Guardian has reported. Journalists have been warned that by using these images, they are in danger of attracting complaints over copyright issues and personal privacy. A BBC email seen by the paper said: “Simply because material may have been put into the public domain may not always give the media the right to exploit its existence.” Advertisers are increasingly entering into social networking sites and aligning themselves with user-generated content, something the channel is keen to advise on. The broadcaster warned its staff that by using a picture from these sites they could bring “material to a much wider public than a personal website that would only be found with very specific search criteria”. By engaging in social networks, advertisers are attempting to further understand their audience and use the internet’s communications forums to generate brand awareness.
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