Widgets get ranked
January 25th, 2008 by Thomas
Internet analyst, comScore, has released data that confirmed the penetration of ‘Widgets’ into social networking sites. It has revealed that in November 2007 they were viewed by nearly 148 million internet users. Widgets from MySpace.com were most popular (57 million) followed by those created by Slide.com (39.2 million). Executive vice president, Linda Boland Abraham, said “the widget space is rapidly evolving” and she would follow their development closely. Widgets are independent tools that can be downloaded or applied in separate sites - Google calls its version, “Gadgets” and Facebook refers to them as “applications”. Social networking sites, which use open platform software, have allowed independent developers to design custom widgets. The report found widgets have reached 61 per cent of the Facebook audience and the most popular are Top Friends, Movies and SuperPoke!. Advertisers can have their messages displayed within a Widget, rather than as a sidebar and companies as large as Twentieth Century Fox have invested in their potential.
Yahoo has one of the most popular Widget platforms and with Ambergreen’s accreditation for the Yahoo Search Submit (YSS) programme you can be sure to harness the popularity of these clever little helpers.
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