Yahoo’s ‘Brand Universe’ Makes Its Debut
February 1st, 2007 by pamela
Yahoo’s ‘Brand Universe’ brand centric websites which were announced in November 2006 have started to go live, with sites such as Nintendo Wii which contain no original content but host scraped content from other sites.
Revolving around one brand alone, ‘Brand Universe’ sites take content from social media site such as Flickr, Yahoo! Answers and other Yahoo! owned sites to deliver a brand focused way to connect user interests across their properties.
By the end of 2007 Brand Universe is set to have 100 brand sites up and running, including sites for popular TV programmes, films, bands etc – some of the sites due to launch next include Sims, The Office and Harry Potter.
Posted in Yahoo!, Social Media |
