Yahoo Signs US Newspaper Deal
November 21st, 2006 by pamela
Yahoo has signed a deal with seven US newspaper groups which will see the companies share local news content from 176 daily publications, boosting Yahoo!’s local reach, whilst giving the newspapers the ability to publish classified ads on it’s network of sites, whereby providing them with national exposure.
According to the New York Times the main goal of the deal is the optimisation and inclusion of local news within Yahoo! News, one of the webs most popular online new resources.
In August this year Outsell, the US analyst group warned that US newspaper groups could face a $20 billion shortfall in the next five years as readers stop buying newspaper and switch to finding their news online.
Declining circulation, along with falling revenues in print advertising and the growth of online news outlets would cause huge problems for the industry.
The new deal is expected to offset some of the circulation and advertising revenue problems, and although the newspaper groups’ online ad earnings are not expected to grow fast enough to replace lost print ad revenue, the newspaper business faces an unprecedented transformation which is likely to see increased co-operation between on and offline media channels.
Posted in Yahoo! |
