search marketing blog: ambergreen

As the mobile internet market expands, Yell.com, the UK’s most popular business directory has announced that it will make its mobile services free to use for the first time, making business names, location and contact information available from handheld devices.

Martin Wilson, head of Yell.com mobile marketing, told Netimperative:  “We’re entering a highly exciting period of development within the mobile internet arena.  As more advanced handsets become the norm … we can expect more and more regular users of mobile internet services.”

First available in 20001, Yell’s mobile service allows information to be stored in a contacts list, shared by text and also offers maps and easy to follow directions.  

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