The airline industry is facing a variety of challenges this year. From an increase in fuel costs to the credit crunch, the story has been grim. The International Air Transport Association has stated that airlines across the world will lose £2.9 billion this year compared to an estimated profit of £2.5 billion as stated in April this year. With this in mind, Flyglobespan are keen to optimise all marketing activity to make the best out the market situation. Working closely with Flyglobespan, ambergreen have helped to develop a new site that improves visibility in both the natural search and PPC environment. Through a seamless site migration from the original flyglobespan.com to the new site, visibility was maintained and continues to be optimised. In addition to the new site, ambergreen have also been able to implement a number of pro active measures to help drive additional traffic to flyglobespan.com and help to optimise sales conversions. By keeping a close eye on developments in the marketplace from airline closures to route closures, campaigns have been developed that improve natural search rankings and PPC efficiency to keep Flyglobespan front of mind for many travellers.
