Haymarket- AutoCar & Stuff.TV- We were commissioned early this year with the task of examining a strategic view for the optimization of AutoCar and Stuff.TV, both online versions of the Haymarket publications. As a part of this process we have been involved in article submission, optimization, linking strategies and more. Our approach combines short term gains with a long term perspective. We are currently in the process of building a long term strategy that will maximize exposure for the brand while providing the correct platforms to benefit from social- media, user generated content, usability and user behavior, internal and external linking and content optimization.
