Last year Hotel Chocolat were voted emerging retailer of the year in 2007 by Retail Week and were recently also confirmed as a Cool Brand. This unique British owned company are gradually expanding their online presence to ensure that consumers are interacting with their e-commerce site for occasions such as Mothers Day, Birthdays, Valentines Day, Christmas and Easter. Whilst driving sales through online, there was also a job to be done in maintaining their reputation for strong ethics and commitment to quality produce. The campaign across each of the celebratory events was highly successful for Hotel Chocolat. There was an increase in natural search visitors by 100% year on year. Revenue increased by 150% for the seasonal campaigns with the secured additional visibility online resulting in customer acquisition targets being 50% lower than targets. Hotel Chocolat continue to utilise PPC and SEO for seasonal sales driving whilst also embarking upon new initiatives online to help increase sales.
Hotel Chocolat needed to work with a company with the skill, experience and passion to deliver the highest possible return on investment results. ambergreen came to us with an innovative approach that combined progressive marketing with advanced technology and showed us he strategic approach that would deliver us market dominance. We continue to trust Ambergreen to keep to our core objectives and constantly deliver results while maintaining their extremely high level of service.
Matthew Keys, Hotel Chocolat
