Rebranded from Littlewoods Pools to the New Football Pools in early 2008, offering footballing prediction gaming opportunities such as Premier 10 & Classic pools the New Football Pools are the UK’s leading football pools game.
Ambergreen have been appointed to undertake a combined SEO & SMO campaign to utilise the New Football Pools as a football community site. Incorporating SEO campaigns to lay the foundations and increase their online presence through natural search is key. With the recent acquisition of lightershade and using social media as a platform ambergreen have created the first sports focused MySpace community page and desktop widget to reach a new audience and strengthen brand & product awareness.
