Thomas Cook merged with the My Travel Group (previous ambergreen client) in 2007 to form the Thomas Cook Group. They are a vertically integrated travel agent offering a wide range of travel products from holidays, flights, hotels & cruises.
With Ambergreen’s previous experience working on MyTravel where revenue from non-branded terms increased by 311% ambergreen have undertaken search marketing campaigns to increase Thomas Cook’s natural online presence and cement the company as the leading online travel agent.
Russell Gould, Thomas Cook’s Director of eCommerce comments: “The key to Ambergreen’s achievements has been that they work collaboratively. Not prescriptively or remotely. They work as part of the team here to get things done. We are now facing similar challenges with Thomas Cook and I trust Ambergreen to help us succeed.”
