ambergreen
  • about ambergreen
  • careers
  • press
  • contacts
Home » Events » E-consultancy’s Digital Cream – 4th March 2008

Contact Us

Ambergreen Internet Marketing
Clarence House
135 George Street
Edinburgh
EH2 4JS

Telephone: 0131 225 0720
Fax: 0131 225 0730
Email: info@ambergreen.co.uk

Twitter

Find us on Facebook

E-consultancy’s Digital Cream – 4th March 2008

Tuesday, 3 Mar 2009

Ambergreen are delighted to announce our sponsorship of E-consultancy’s Digital Cream 2009 on Wednesday 4th March 2008.

Digital Cream is an invitation-only event which brings together senior client-side digital marketers, giving them the opportunity to learn from each other about the latest best practices, what's working and what's not. It is a 'hands-on' participatory event which will involve networking and learning through specialist discussion, roundtables and debate.

For more information about this event see E-consultancy’s Digital Cream.

Bookmark/Search this post with:
  • Delicious Delicious
  • Digg Digg
  • StumbleUpon StumbleUpon
  • Reddit Reddit
  • Technorati Technorati

« return to previous page
More recent news item:
  • Social media 'needs different measurement approach'

    Those starting out in the world of search engine optimisation (SEO) should avoid common pitfalls such as keyword stuffing and neglecting XML sitemaps, it has been advised.

    According to Rand Fishkin of SEOmoz, too many SEO beginners fall into the bad habit of keyword stuffing, as well as the practice of targeting one keyword across every website page instead of promoting one keyword per page.

    Furthermore, those new to SEO tend to ignore XML sitemaps, which can be useful for websites looking for higher traffic, the expert explained.

    "In every instance we've seen them used properly, they've added significant boosts in search traffic over a very short period," Mr Fishkin remarked.

    "If you want an easy win and haven't yet invested in the sitemaps XML protocol, go do it."

    XML sitemaps are especially beneficial for websites containing dynamic or rich media content that is not easily indexed by search engines, according to Google.

    They can also be useful when it comes to optimising brand new sites with little link equity and websites with significant content archives.ADNFCR-1269-ID-19057375-ADNFCR
Older news item:
  • Targeted campaigns 'deliver best results'

    Companies should aim to make their campaigns as targeted as possible to achieve the best results, according to one expert from the Internet Advertising Bureau (IAB).

    Jack Wallington, chair of the IAB's Search Council, explained that targeted internet marketing campaigns are beneficial for businesses as they are directed at those consumers who are likely to have the greatest demand for their products.

    Commenting on the recent launch of new ad targeting services by Yahoo!, he added: "The fact that targeting and retargeting is proven to improve the effectiveness of advertising campaigns suggests that [these new tools] will be even better."

    Yahoo!'s new products include targeting offerings for search engine marketers and those running display ad campaigns and were announced by the company last week.

    About £333.8 million was spent on display ads by UK marketers in the first six months of 2008, with £981 million being spent on search ads, according to the IAB.ADNFCR-1269-ID-19055428-ADNFCR
thinking of a different level
  • Our Expertise
  • Clients & Case Studies
  • News & Events
  • Blogs

Ambergreen Highlights

  • What is Google Real-Time Search, and what does it mean to me? »
  • Channel Surfing: They're watching what you're watching... »
  • Showing and Telling – How Video is becoming the search medium of future »
  • Microsoft and NewsCorp Potential Deal – could it mean curtains for Google? »
  • Twitter now hits the UK Top 40 »
  • Future of Digital Marketing 2009 »

Latest News

  • What is Google Real-Time Search, and what does it mean to me?
    What is Google Real-Time Search, and what does it mean to me?
    It's been talked about for months or rather the rumours and speculation were It was

  • Channel Surfing: They're watching what you're watching...
    On Tuesday Google announced an arrangement with TiVo whereby they will be gathering and sharing

  • Showing and Telling – How Video is becoming the search medium of future
    The recently announced acquisition of Joost Assets by ad network Adconion the largest independent global

  • Microsoft and NewsCorp Potential Deal – could it mean curtains for Google?
    The web is all a-quiver at the moment by the announcement that Microsoft could be

copyright (c) 2008 • ambergreen • all rights reserved • site map | user login