ambergreen
  • about ambergreen
  • careers
  • press
  • contacts
Home » Events » Online Marketing Masterclass, 19 November 2008, London

Contact Us

Ambergreen Internet Marketing
Clarence House
135 George Street
Edinburgh
EH2 4JS

Telephone: 0131 225 0720
Fax: 0131 225 0730
Email: info@ambergreen.co.uk

Twitter

Find us on Facebook

Online Marketing Masterclass, 19 November 2008, London

Monday, 17 Nov 2008

How to Acquire, Convert & Retain Customers Online

Ambergreen are delighted to announce our Platinum sponsorship of the econsultancy online marketing masterclass: How to Acquire, Convert & Retain Customers Online. The econsultancy masterclass will allow attendees to learn about best practice online marketing. From customer acquisition and conversion through to lowering churn rates by managing your retention cycle.  You can hear from the experts on what's available as part of your online marketing toolbox. What techniques work well, and how to measure and optimise performance. If you are at the show and want to discuss your online marketing efforts give us a call to arrange a quick chat over coffee. You can reach us on 07920053527 on the day of the event, ask for David.  We hope to see you there.

Bookmark/Search this post with:
  • Delicious Delicious
  • Digg Digg
  • StumbleUpon StumbleUpon
  • Reddit Reddit
  • Technorati Technorati

« return to previous page
More recent news item:
  • Seven in ten firms 'to up website expenditure'

    New research by Shape The Future has revealed that almost six in ten UK businesses are looking to spend more on their websites in the next year.

    About 58 per cent of those responding to the survey said they intended to make more room in their marketing budgets for their websites, while 42 per cent said the same for PR and 20 per cent for website optimisation.

    Eight per cent indicated that they will spend more search engine marketing in the next 12 months, with just nine per cent stating that the downturn will cause them to reduce overall internet marketing expenditure, reports Netimperative.

    "There is a clear message here that companies have really got to grips with the influencing power of the internet," remarked report author and Shape The Future managing director Peter Martin.

    In 2007, British firms spent £2.8 billion on internet advertising, according to a report published by Ofcom earlier this year.ADNFCR-1269-ID-18879995-ADNFCR
Older news item:
  • Semantic search 'could increase PPC returns'

    Semantic search technology could play an important role in generating higher returns from pay-per-click (PPC) ads for businesses, an expert has claimed.

    Speaking at the Global Internet Summit in California, Hakia president Melek Pulatkonak said that it is likely 50 per cent of search engine users would click on semantic search ads, compared with ten per cent of users of today's search services, Online Media Daily reports.

    She explained that semantic search technology can produce more accurate query results than current services, meaning that PPC ads could become more relevant to users' particular needs.

    Furthermore, increased integration between PCs and mobile phones enabled by semantic technology could also increase the accuracy of PPC ads, Ms Pulatkonak commented.

    "You will be able to chat with your search engine in instant messenger and have a natural conversation with your computer," she remarked.

    A growing number of companies are taking an interest in semantic search. Microsoft acquired natural language technology firm Powerset earlier this year, while search services such as Ask.com have recently added semantic capabilities to their own offerings.ADNFCR-1269-ID-18877053-ADNFCR
thinking of a different level
  • Our Expertise
  • Clients & Case Studies
  • News & Events
  • Blogs

Ambergreen Highlights

  • What is Google Real-Time Search, and what does it mean to me? »
  • Channel Surfing: They're watching what you're watching... »
  • Showing and Telling – How Video is becoming the search medium of future »
  • Microsoft and NewsCorp Potential Deal – could it mean curtains for Google? »
  • Twitter now hits the UK Top 40 »
  • Future of Digital Marketing 2009 »

Latest News

  • What is Google Real-Time Search, and what does it mean to me?
    What is Google Real-Time Search, and what does it mean to me?
    It's been talked about for months or rather the rumours and speculation were It was

  • Channel Surfing: They're watching what you're watching...
    On Tuesday Google announced an arrangement with TiVo whereby they will be gathering and sharing

  • Showing and Telling – How Video is becoming the search medium of future
    The recently announced acquisition of Joost Assets by ad network Adconion the largest independent global

  • Microsoft and NewsCorp Potential Deal – could it mean curtains for Google?
    The web is all a-quiver at the moment by the announcement that Microsoft could be

copyright (c) 2008 • ambergreen • all rights reserved • site map | user login