Online through mobile will be, is, WAS the future.
We have been waiting...anticipation has been building...internet geeks stood side by side with industry giants, commercial MD's and those weird guys who hang out in the local Starbucks but never buy anything...all waiting for the arrival of the next big thing- The mobile revolution!! And then...nothing...
Nothing? Well, not exactly.
As a marketing firm we are constantly involved in development and build of projects and products. While the client at times has a clear idea of what is the main aim of the product, it is often left to us as strategic advisors to provide the input and clear the decision of when to launch a product or project. This raises an obvious question:
"When do we feel like we have done enough to get a project into launch?"
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