Advice has been given to online marketers in promoting the creation of online communities.
Heidi Cohen wrote on ClickZ that using email and advertising on-site would help a business to develop an internet community.
She said that placing such adverts on pages with high traffic could help draw people to join the group and also suggesting integrating it with existing email marketing drives.
Ms Cohen also recommended that marketers use organic and paid search marketing to advertise the online community and suggested buying relevant search terms.
Using offline communication such as bills to provide information was another possibility.
Recently, Ms Cohen wrote a ClickZ article in which she advised on using video to improve online marketing.
She suggested showing customers talking about their experience and giving demonstrations on how to use more sophisticated products.
In addition, she said that video could be used as a means of brand enhancement to get customers' attention. ... read full details »
A list of tips has been given for online marketers to make sure they are making the best use of keywords for search engine optimisation (SEO).
SEOptimise warned online marketers that keywords need to be specific and relevant to the product being sold, rather than being too general.
Marketers were also encouraged to look at the keyword terms being bid on by their rivals and try to use this information to get placed higher than the competition.
In addition, making use of localised searches could also help to attract customers who want their service to be close to them.
Another recent SEOptimise article refuted several reasons which are commonly given for not employing SEO tactics.
The belief that search marketing requires a lot of money was debunked as the writer pointed out that budgets can be set at any level.
It was also stated that websites can be made to get high search rankings even if the best key phrases are not used. ... read full details »
Search engine optimisation (SEO) is one of the tools that have been used by the Office of Fair Trading (OFT) to promote spoof websites designed to make consumers aware of the existence of scam health sites.
The OFT's Fatfoe and Glucobate sites claim to offer products that can eradicate fat and heal diabetes respectively, and have been launched to warn consumers that similar websites can result in them losing money when they find that the items they have purchased do not work.
As well as SEO, the OFT has used pay-per-click advertising and display banner ads to drive traffic to the spoof websites.
Some £20 million is lost by UK consumers to scam health sites every year, the OFT noted.
"Miracle health scams target vulnerable people who are desperate to lose weight or find a cure," remarked Mike Haley of the OFT.
"The products are often worthless and can even be dangerous with untested and potentially harmful ingredients."
Search marketing spending will increase this year as the downturn shifts European advertisers' focus towards measurable and accountable media, according to Forrester Research.... read full details »
Twitter may offer search engine optimisation (SEO) benefits to those willing to include the tool in their online marketing efforts, according to comments from one expert.
Amir Lodge of Lowcostdeals.co.uk explained to TTG Live that his company had gone from having eight followers to 40 in the first three weeks of using Twitter and said it had been "good" for SEO.
Lowcostdeals.co.uk uses Twitter to offer updates on resort openings and new holiday deals, as well as to spreads the word about valuable suppliers, Mr Lodge stated.
The company also took advantage of being able to upload its corporate profile to the website and mentioned the awards it had previously won.
Traffic to Twitter soared by 974 per cent between January 2008 and the same month in 2009, according to figures released by Hitwise earlier this year.
The microblogging service is now the seventh most popular social media website in the UK.... read full details »
... 
... 
... 
... 
