Most of the time we see changes and developments on the Google front as axioms to which most companies react and adjust. We assume that the giants that dominate the search engine world always get it right. Well the truth is that most of the time they do. Almost always. At one point or another. But in the gap between 'almost always' and 'at one point or another', opportunities sometimes arise. In his article of June 9th, Mark Jackson of Search Engine Watch highlights one of these opportunities.
... read full details »Spotify, the streaming music service that has been gathering a major fan base here in Europe has been setting up for penetration efforts into the mobile market with the recent hire of a new Head of Mobile Operations and the anticipated development of an iPhone application. This comes hot on the heels after launching the release of an Android App video that it has been testing with Google this week.
... read full details »Microsoft announced this week that it will be re-launching its search engine in an attempt to create a more efficient, simpler competitor to Yahoo! and Google who currently hold 64% and 20% of the US market, respectively. Microsoft, which holds a little over 8% of the US market, will be re-naming the tool as Bing.com and launch first in the US in Beta and then expand into other markets such as Asia and Europe.
... read full details »On May 27th Google revealed a new set of widgets that it is launching collectively as a Web Elements package. The tools in the package are widgets that allow users to quickly integrate some of Google's most popular products including the calendar, Search and maps functionalities. This can now be done with minimal effort and directly to individual sites. While some of this functionality already existed under the Google API's most bloggers did not know how to make use of them before now. The new product- Google Elements, makes this process far more intuitive and easier.... read full details »
