On Tuesday, Google announced an arrangement with TiVo whereby they will be gathering and sharing information on TiVo viewing behaviour as it relates to advertising. The upshot is that TiVo will be sharing information on which adverts people are watching and which ones they're fast forwarding through. According to TiVo, the information gathered will be "totally anonymous". In other words, they're interested in and passing on which adverts are capturing people's interest in terms of type, time, etc, but not who is actually watching them. Do we believe them?... read full details »
The recently announced acquisition of Joost Assets by ad network Adconion, the largest independent global audience and content network, paints a clear picture of where the online market is heading. True, Adconion has been offering pre-roll video ad distribution for some time, but this move will broaden their reach and further cement their position as a video content and ad distributor.
... read full details »The web is all a-quiver at the moment by the announcement that Microsoft could be teaming up with News Corp in the fight to knock Google off the top spot in the delivery of information on the web.
The as yet unconfirmed deal would see Mircosoft paying News Corps to "de-index" their news content from Google. The understanding at this stage is that the news content would still be indexed by Microsoft's search engine Bing.
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