Ambergreen tackles healthcare market

Mobilis Healthcare Group, has appointed Ambergreen to help deliver their “genuine expertise in sport and healthcare” proposition online and to increase sales via the soon to be launched professional and consumer websites by almost 500% within the next 10 months.

Established in 1978 Mobilis sells over 15,000 products to professional sport, healthcare, medical and consumer markets. The group employs over 120 people across its manufacturing, wholesale and retail divisions. Mobilis is part of a wide group of companies owned by Sussex Research, a £60m investment company.
Endorsed by leading athletes, including cricket legend Matthew Hoggard and rugby union star Lewis Moody, Mobilis sells to some of the country’s top professional and amateur sports men and women. In addition to sports and healthcare Mobilis also operates in the fields of specialist and general medical.
To date Mobilis’s business strategy has been to grow by acquisition. Now, it is also looking to the internet where there is enormous potential for natural growth, to maintain its rapid growth rate.

Ross Matthews, Mobilis’s Web Business Unit Manager explains: “Our products are used by most premier league football clubs, rugby union and league clubs; as well as private physiotherapists, podiatrists, NHS and other allied health professionals. We have a very high brand awareness offline. We are now looking to replicate that online.”

Ambergreen has a strong track record of understanding a company’s business growth and creating online campaigns built on rigorous strategic business thinking; taking traditional offline businesses online without affecting the existing customer base.

The campaign will include seven business units, two brands and nine websites. Ambergreen will develop a strategy to unify all brands, websites and diverse target markets under the Mobilis banner. Again Ambergreen has vast experience of the online migration of sites and traffic while developing a robust and high profile online brand presence.

To enhance its e-commerce capability Mobilis is currently moving from its current platform to a new online platform, redeveloping and redesigning its site. As Mobilis improves its online presence and moves to a new online platform, Ambergreen will work alongside other key development suppliers during this critical period of business transformation while maintaining positive return on investment.

Tino Nombro, Ambergreen MD explains: “Mobilis is looking for a strategic search partner that can sustain positive return on investment from day one. By clearly understanding the goals and objectives of Mobilis we will be able to create a sophisticated campaign that take them through this critical period of transition while simultaneously increasing online sales and building a powerful online presence they have not had before.”

Ambergreen will also benchmark Mobilis within the healthcare market and conduct a rigorous evaluation of the market to help Mobilis understand their competitors and identify opportunities for acquisition.

The strategy will involve highly nuanced search engine optimisation, targeted PPC as well as cutting edge social media activity. Ambergreen will develop an online strategy for multiple Mobilis sites including mobilishealthcare.co.uk, neenpelvichealth.com, vulkansupports.co.uk and lb-sorbothane.com.