The Future of Mobile Marketing

Online through mobile will be, is, WAS the future.

We have been waiting...anticipation has been building...internet geeks stood side by side with industry giants, commercial MD's and those weird guys who hang out in the local Starbucks but never buy anything...all waiting for the arrival of the next big thing- The mobile revolution!! And then...nothing...
Nothing? Well, not exactly.

A strong argument can be made that while we were all looking for the "Godot of online marketing" over the roof-tops and through our CCTV screens, it simply snuck in the back door and is now lying comfortably on our living room couch, eating away food from our corporative fridges. While we were all waiting for the mobile revolution to arrive with the sound and fury of a 4.5 scale tornado it simply intertwined into our life with the ease of a breeze.

Today, more and more people are performing a wide array of daily functionalities through their mobile phones. In major parts of Asia and Africa mobile phones have completely replaced landlines as the major form of communications since they require less infrastructure investment and are cheaper to operate. In Scandinavia and Easter Europe parking your car involves paying for the meter via a mobile phone. In Israel there are actually more mobile phones than people and in addition to texting and calling, people are using their mobiles to shop, search, pay, play and interact with the rest of the world.
In the gaming industry, operators are now far more open to the idea of mobile gaming than they were in the past, both in terms of offering on portal services and in accepting advertising from industry leaders. According to Google, global gross winnings specifically from online gaming will rise from $193 million in 08 to $3.4 billion in 2013.

On portal betting is forecasted to push mobile gaming wagers to $27.5 by 2013 and with the US and UK in close competition over market share domination, Ambergreen is perfectly placed to take advantage of previous learning, industry experience, technical and marketing expertise, innovation, creativity and pure hard work for clients across all industries.

We see mobile applications taking another major step forward with the recent introduction of Android. Open source functionalities are going to open the market and negate limitations in the same way that open source programming did a few years back for Content Management Systems, Design and programming functionalities. The proliferation of widgets, tools, widgets, functionalities, channels and security will force the market to overcome security restrictions and permission / identity concerns.

The potential of mobile online functionality is just too big. With 7/10 people sleeping next to their mobile phone and mobile communications being such an entrenched element in our everyday life, it is just a question of time before almost every single element in our life, including finances, daily communications ,social interactions, purchasing, retail, gaming and perhaps even finding love will be placed in the palm of your hand.

It probably already is. You just didn't realise it...

Give Ambergreen a call, let's talk about what we can do for you