Generating leads for global business

Aggreko has appointed Ambergreen to assist with its global internet marketing strategy in support of Aggreko’s new website. Aggreko is the world’s leader in power, temperature and air systems rental with 100 locations in 29 countries.

The multi-language campaign will cover multiple territories including Continental Europe, Northern Europe, Australia and the Middle East.
Aggreko looked at six recognised digital agencies throughout the UK, Europe and the USA before appointing Ambergreen.

Simon Lyons, Aggreko’s global head of Marketing: “Ambergreen stood out from other agencies because of its experience, knowledge and ability to handle languages. They have an impressive track record and we believe that together we can deliver our business objectives.”

Although a global player with a strong, Aggreko faces local competition in each of the territories in which it operates. Search therefore, is a powerful competitive tactic and Ambergreen will be optimally utilised in that competitive environment.

By using each local campaign as a key component of the global strategy Ambergreen will drive qualified traffic and business leads to the appropriate local sites. Ambergreen’s primary objective is to increase business for Aggreko by getting the right traffic and driving business leads to the relevant business area.

Tino Nombro, Ambergreen’s MD comments: “This is a fantastic example of ‘act global think local’. The scale of the campaign gives us a great opportunity to really explore the power of local search in increasing online competitiveness across a worldwide platform.”