ambergreen News & Events

Ad:Tech London

lightershade — Mon, 11 Aug 2008 13:54:52 +0000

Join the brightest thinkers in the digital space at this year’s ad:tech exhibition.

Online Marketing Masterclass, 19 November 2008, London

lightershade — Mon, 17 Nov 2008 14:55:09 +0000

How to Acquire, Convert & Retain Customers Online

Ambergreen sponsor NetImperative Digital Roadshow Dublin

lightershade — Tue, 27 Jan 2009 14:19:36 +0000

Ambergreen are sponsoring NetImperative's Digital Roadshow in Dublin on Wednesday 28th of January. Attending and speaking at this event are Eliza Dashwood, our Director of Sales and Marketing and our young PPC guru William Campbell.

This free one-day conference will bring you up to speed on successful digital marketing for your business. From designing a website for the user experience, through building brands online, leveraging search engines, social media, online PR and digital marketing. Hear from high-profile, industry leaders throughout the day.

Ambergreen sponsor Twestival Edinburgh

lightershade — Wed, 04 Feb 2009 15:35:58 +0000

Ambergreen are sponsoring the Twitter event of the year; Twestival Edinburgh. As our fragmented audiences grow, Twitter has seen itself grow at an alarming rate. We are very proud our involvement in this event and are working closely with many our clients to make the most of the micro blogging community.

What is Twestival

E-consultancy’s Digital Cream – 4th March 2008

ag_contenteditor — Tue, 03 Mar 2009 17:31:38 +0000

Ambergreen are delighted to announce our sponsorship of E-consultancy’s Digital Cream 2009 on Wednesday 4th March 2008.
Digital Cream is an invitation-only event which brings together senior client-side digital marketers, giving them the opportunity to learn from each other about the latest best practices, what's working and what's not. It is a 'hands-on' participatory event which will involve networking and learning through specialist discussion, roundtables and debate.

Thinking on a Different Level Conference – 2nd April 2009

ag_contenteditor — Wed, 18 Mar 2009 11:11:21 +0000

Ambergreen will be hosting our "Thinking on a different level" conference on Thursday 2nd April at the beautiful Dundas Castle. This unique one day conference for Ambergreen clients & friends has been created to give our clients an insight into some of the work we do across different industries and sectors whilst exploring some of the up-to-date developments of search and digital marketing. The conference will include guest speakers, client case studies and panel Q & A sessions. Some highlights of the day include:

Internet World 2009

ag_contenteditor — Tue, 14 Apr 2009 13:23:33 +0000

We are delighted to announce we will be exhibiting at this year's Internet World Exhibition at Earls Court, London from 28th - 30th April 2009.

If it's happening in the digital business world then it's happening at Internet World. With over 200 inspirational hours of free seminars and hard-hitting keynotes, it's the one and only place you'll hear the ultimate digital business insight and understanding.

Future of Digital Marketing 2009

ag_contenteditor — Fri, 12 Jun 2009 09:59:34 +0000

The sixth Future of Digital Marketing annual conference is being hosted in London on Wednesday 17th June. The one day event is jam packed with reputable keynote guest speakers and panelists, including Eric Frenchman and Ian Jindal and will explore digital issues in a range of sectors.

Ambergreen are proud to be the badge sponsor of this prestigious event and will be represented by Grant Whiteside, Amgergreen's Technical Director and Eliza Dashwood, Director of Sales and Marketing at Ambergreen.

Ambergreen invited to speak on the future of search

lightershade — Tue, 22 Apr 2008 13:28:30 +0000

Ambergreen, one of the UK’s leading strategic search agencies, is showcasing its pioneering work developing integrated search marketing campaigns for some of the most competitive markets in the world at Internet World in London, 29 April – 1 May.

Generating leads for global business

lightershade — Sat, 02 Feb 2008 14:42:39 +0000

Aggreko has appointed Ambergreen to assist with its global internet marketing strategy in support of Aggreko’s new website. Aggreko is the world’s leader in power, temperature and air systems rental with 100 locations in 29 countries.

The multi-language campaign will cover multiple territories including Continental Europe, Northern Europe, Australia and the Middle East.

Ambergreen appoints John Denholm as chairman

lightershade — Tue, 15 Jan 2008 14:00:04 +0000

Scottish businessman and advertising legend, John Denholm, has taken over the post of Ambergreen Chairman from Derek Gordon.

New aquisition strengthens ambergreen in search market

lightershade — Wed, 12 Mar 2008 14:05:24 +0000

Ambergreen today announced the acquisition of digital agency, Lightershade.

Ambergreen’s business strategy is to be the UK’s leading provider of strategic search marketing. The acquisition of Lightershade will allow the agency to implement the powerful strategies it creates for its clients.

Bringing the new football pools home to the web

lightershade — Fri, 07 Mar 2008 14:07:45 +0000

Sportech, owners of the British sporting institution, Littlewoods Football Pools, is bringing the pools to the web, its rightful home. The original pools concept is based on community, shared skill and knowledge, making the internet the perfect media on which to introduce the pools to a new generation.

Ambergreen tackles healthcare market

lightershade — Thu, 07 Feb 2008 14:12:07 +0000

Mobilis Healthcare Group, has appointed Ambergreen to help deliver their “genuine expertise in sport and healthcare” proposition online and to increase sales via the soon to be launched professional and consumer websites by almost 500% within the next 10 months.

Ambergreen scoops prize at marketing society awards 2008

lightershade — Mon, 12 May 2008 14:18:32 +0000

Ambergreen, one of the UK’s top search marketing companies, won the top prize for ‘online excellence’ at this year’s Marketing Society’s Marketing Excellence Awards Scotland 2008 held in Edinburgh on 9 May.

The award was made for Ambergreen’s work with MyTravel to transform one of the largest names in travel from an underperforming online brand into an e-Superbrand.

Millennial marketing 'should focus on Web 2.0'

lightershade — Thu, 16 Oct 2008 15:52:55 +0000

Marketing campaigns aimed at the millennial generation should incorporate Web 2.0 technologies, according to a survey of global senior executives by the Economist Intelligence Unit (EIU).

Sponsored by Genesys, the poll showed that 40 per cent of respondents believed Web 2.0 media such as forums and webcasts to be the most effective way of marketing to those born between 1982 and 2001.

However, the report also indicated that these same firms are failing to put this into practice, as executives admitted that young customers primarily interact with their firms via phone, email and bricks-and-mortar shopping.

Shaun Young of the EIU said: "The Four Cs - convenience, customisation, community and cool - drive millennial purchasing behaviour.

"And while companies recognise these characteristics, the survey finds they lack the wherewithal to capitalise on them."

Business social media organisation Awareness recently conducted a survey that found nearly two-thirds of American organisations utilise Web 2.0 to help raise awareness of their brands.

PPC spending 'could increase if technology improves'

lightershade — Thu, 16 Oct 2008 15:25:27 +0000

Marketers spending more than $50,000 (£28,977) a month on search would spend even more if they could overcome technical obstacles, it has been claimed.

A survey by JupiterResearch for Marin Software suggested that 92 per cent of these big-spending marketers could invest an average of 22 per cent more in paid search campaigns if they could resolve management and technology-related problems.

Most respondents said they thought of pay-per-click (PPC) marketing was getting overly complex to manage, while almost 80 per cent said they thought taking care of long keyword lists was becoming too heavy a burden.

Marin Software chief marketing officer Marc Barach said: "Search marketing has become a strategic imperative for many companies, but the lack of technology and infrastructure to support search marketing poses a serious problem for advertisers looking to grow their PPC spend."

European online marketing expenditure is likely to increase to about €9.1 billion (£7.1 billion) by the end of this year, a recent forecast from the European Information Technology Observatory predicted.

Google enables DIY display ads

lightershade — Thu, 16 Oct 2008 15:06:54 +0000

Search giant Google has launched a new service that lets marketers design their own display ads.

Businesses can access the application through AdWords and have control over text, images, logos, colour schemes and backgrounds.

The service sizes the ads to fit in a variety of placements across Google's content network, including those located in games and videos.

Currently, only users in the US and Canada can utilise the new tool.

Trevor Claiborne of the Inside AdWords team wrote on the Inside AdWords blog that the application will be helpful for those reluctant to hire a designer to create their display ads.

"If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help," he remarked.

UK display ad spending rose by 16.3 per cent to £333.8 million in the first half of the year, according to the Internet Advertising Bureau.

'Use long-tail terms to target niche searchers'

lightershade — Wed, 15 Oct 2008 15:18:24 +0000

Using more specific key terms in search engine optimisation (SEO) strategies can be beneficial when it comes to attracting consumers searching for particular products.

This is according to new data from MarketingSherpa, which suggested that web users inputting long-tail phrases into search engines are more likely to look past the first page of search results - something that goes against the popular perception of first page rankings being the ideal goal of an SEO campaign.

Businesses should refine their SEO tactics accordingly to appeal to this audience by including similar long-tail phrases in their key landing pages, the firm advised.

"Even if these highly specific pages only get a few clicks per month, chances are good that those clicks will be very valuable for companies with high price points," it explained.

In August, a Yahoo! Search Marketing blog post by content quality analyst Noah Belson suggested that bidding on long-tail terms in paid search can yield greater value for money than focusing on more popular keywords, as they tend to bring more targeted website traffic.

Economic slowdown 'failing to dampen PPC spending'

lightershade — Wed, 15 Oct 2008 15:18:03 +0000

The financial crisis is failing to prompt marketers to cut their spending on paid search, according to new report.

SearchIgnite's latest study showed that pay-per-click (PPC) expenditure rose by 26.9 per cent year-on-year in the third quarter, with Google taking the lion's share of this spending.

However, the three major search engines all saw increases in spending, while retailers upped their own PPC expenditure by 1.5 per cent compared with the third quarter of 2007.

These retailers also experienced a small increase in conversion rates from the campaigns, according to the report.

"The strength of this ad market in today's economy suggests that paid search continues to be a highly profitable and efficient digital marketing channel for brands," explained SearchIgnite president Roger Barnette.

PPC spending in the UK rose by 28 per cent between the first half of 2007 and the same period in 2008, the Internet Advertising Bureau recently revealed.