Top tips for getting links to linkbait

An expert has offered advice on how to go about getting valuable links to content created to attract as much attention as possible - linkbait.

According to Tom Critchlow of the SEOmoz blog, there are a number of ways in which marketers can receive links to their linkbait aside from submitting content to major sites like Digg and StumbleUpon.

He advised submitting linkbait to more niche social media sites, as well as those in foreign language sites - something that be particularly useful for image-based content.

It is also a good idea to simply ask for links by getting in touch with bloggers who might be interested in the content in question, while sending links via email to contacts who are likely to pass on the message to others is another potentially effective method, Mr Critchlow stated.

"Even for the pieces which don't go hot on one of the social news sites there's still massive potential - after all the content is no less appealing," he said.

Linkbait can consist of content that is controversial, creative or offers useful, original data, according to Matt Cutts of Google.