Email marketing is an effective way to reach a wide audience and allows you to test multiple brand messages, whilst calling to action in a measurable way. Through carefully planned and tailored campaigns, ambergreen can help raise your brand’s profile, attract new customers and increase your company’s visibility online. Using multiple techniques alongside email campaigns, your company can maximise the impact of your online budgets. With ambergreen managing your email marketing campaign you can reap all of its benefits:
- The potential to have pay per click, online display advertising and search engine optimisation working in tandem with your email marketing campaign.
- Target specific pre-qualified consumers who have expressed an interest in your sector/field/industry and have opted into the list, minimizing the chances of an ad being considered spam and maximising conversion rates.
- With email you are not limited to only text or image, which allows you to design creative and exciting ads.
- Testing an email on a sample of your audience can help determine which message creates the best response.
- Unlike poster campaigns, TV commercials and Newspaper ads, email allows for precise measuring. ambergreen can use tracking systems that not only record direct click through, but also the marketing mix that influenced the click through.
- Email campaign costs are easily controllable as they are directly related to volume and the level of targeting required.
- Ambergreen's Account Management will at all times carefully monitor and manage the campaign for you, while remaining transparent and approachable at all times.
- Email Campaigns can feed into your Customer Relationship Management tools, which will increase the amount of leads and opportunities you have.
- Because email campaigns are entirely scalable and flexible they can be used at strategic times of the year, and with specific audience sizes to maximise impact.
