RSS feeds, XML feeds, call it what you want, they can provide a number of profitable marketing solutions to large websites with lots of freshly updated content. Essentially RSS feeds are XML files designed to share web content with the people who want to see it. RSS has transformed the way people use the web, making it ridiculously easy for them to stay in touch with their favourite sites, and web properties. RSS readers deliver fresh content to interested parties, helping users to keep up with their favourite websites updates in an instant.
By pushing content out, companies keep a hassle free line of communication open. If you have fresh content that people are interested in reading on a regular basis for example press releases, news stories or your latest, up to date shopping feed then RSS might just open up a whole new world for your web presence.
Yahoo! recognised Ambergreen’s experience in RSS and XML feed technology, as have several of our clients. We can provide the management, maintenance, strategy and optimisation necessary to bring a feed to life. Why don’t you give us a call and see what can do for your business.