Link Analysis

In a competitive online market creating a robust and long term search engine marketing (SEM) strategy is key to achieving high visibility and positioning, as well as driving targeted relevant traffic. Link building is a crucial element of any SEM strategy as many search engines, and Google in particular, weight the relevancy and importance of a page within its index based not only on the quantity, but also the quality of inbound links to a site. An external and internal link analysis will highlight roadblocks and issues and can make a world of difference to the traffic your site receives.

External Link analysis This analysis requires a list of target keywords taken from either ambergreen’s keyword analysis and/or provided by the client. A specified target keyword list enables ambergreen to pitch the site against competitors in their market. Objectives such as gaining online market share or managing search engine reputation benefit from the knowledge of what keywords are associated with competitors.

Internal Links Analysis ambergreen's internal links analysis answers the following question: • Using the existing link structure, can spiders crawl the site effectively?

• Do existing internal links use the correct link text?
• Are internal pages linking out to the correct external pages?
• Are there any links which are impeding linking?
• Are there any missed opportunities?