Online PR

At Ambergreen, we take a strategic approach to online PR, ensuring your company's brand message reaches your target audience loud and clear, while aiding in your overall SEO effort. Ensuring that the right company message is being delivered to customers, peers, businesses and journalists is critical to a brand's exposure and reputation.

Online PR is about more than just content, it's about utilising the power of the web to communicate a message, increase visibility and improve the strength of your SEO strategy. In addition to distributing press releases, Ambergreen can assist in the creation of punchy editorial content, research, measuring impact, copywriting and the optimisation of this content to benefit other areas of the business.

One of the most important stages in online PR is getting the strategy right. This involves gaining a good understanding of the current PR function, the brand values and the brand message your business is trying to convey.

Benefits: Content Creation, Distribution, Monitoring and Feedback, Brand Awareness, Link Equity (adding relevant links to content and aiding SEO), More Frequent Search Spidering and Increased Visibility