We are now offering a free PPC evaluation opportunity to all potential clients to take advantage of. One of our fully qualified Google Adwords Qualified Professionals will evaluate your accounts and give you an honest summary with professional advice as to the state of your accounts.
We will investigate the key elements of a successful PPC account and take into consideration recent developments such as advancements in Quality Score measurement and the importance of achieving high Quality Scores throughout the account. We will also be able to identify potential areas of opportunity that currently may be being missed to set you on the path to a well optimised, highly profitable Paid Search Campaign that will aid with achieving your overall business objectives.
How to qualify
You qualify for a FREE PPC Audit if you meet the following criteria:
- Minimum Spend of £5k per month on PPC
- Business Based in the UK
- Looking to increase current PPC performance
To find out more about our PPC Audit call William on 0131 225 0720 or email ppcaudit@ambergreen.co.uk
Pay Per Click Marketing Audit
So what will we evaluate?
- Account Structure – to ensure a highly optimised campaign we will investigate the fundamental structure of your campaign. A poorly structured campaign can have a negative effect on quality score leading to higher costs and ultimately reduced ROI and performance.
- Quality Score – a high quality score is essential in any Paid Search Campaign. We will review and provide recommendations as to where this can be improved; leading to improved performance and ROI.
- Bidding Strategies and Techniques – poor keyword bidding strategies and bid optimisation can lead to a drop in campaign performance and failure to reach the overall targets for your campaign. We will evaluate your budget and bidding strategy and offer =advice that will assist you with your conversions targets; sales, enquires, sign ups etc.
- Keyword Evaluation – inefficient match types and a lack of negative keywords can drive the performance of any PPC account down. We will evaluate your account and offer feedback on current keyword lists and possible additions.
- Ad Evaluation – are you making full use of the latest developments in ad text formats? If not then you may be missing out on potential revenue and performance. We can offer optimisation advice and assist with improvements to both CTR and conversion rates.
- Targeting Review – Inefficient use of the multiple targeting options available can lead to reduced performance. We will provide a strategic evaluation of any local targeting in place, ensuring that the most effective areas are maximized.
- Content Network Review – Poor content network strategy can lead to poor quality score and ROI being generated from this platform. We can offer strategic assistance in setting up specific placements and advanced targeting options.
