Search Engine Optimisation

The current view and approach to search engine optimisation is similar to that of a user - top down. Users that visit your website from search engines only interact at the content level of your website; the problem is that search engines do not. Although content is king, the infrastructure and coding that supports it is equally important when it comes to search engine optimisation.

Most SEO campaigns and companies propose a work-around, rather than a long term solution. At Ambergreen we work on providing long term solutions to the issues affecting your website. We approach websites in a similar way to that of the search engines - bottom-up.

Although SEO programs are usually driven by marketing teams, success depends on the work and collaboration of many disciplines within the enterprise, including webmasters, development teams, and brand managers. However businesses are now realising that SEO is not solely an outbound marketing function but requires the input and resources of the web development function. 

Our goal is to provide strategic advice that results in:

• A search program that is sustainable and continues to be effective when our work is completed.

• The development of key success metrics to measure performance and ensure future success.