Social media optimisation takes the best parts of what Web 2.0 is about and applies them to an online marketing strategy. This ranges from using social news sites like Digg and Technorati to drive traffic, creating interactive applications on Facebook and Myspace or using video sites like You Tube to speak to your audience.
What social media optimisation offers over other more traditional forms of advertising is that your marketing message is spread virally using "word of mouth". Market your brand correctly using social media and you can build up trust in a social community as well as speak to a new audience that would otherwise have been unreachable using traditional online marketing techniques.
Ambergreen understands the importance of social media and can create a successful social media strategy that will speak volumes to an audience eager to interact with your brand and brand values.