Websites often fail to be search engine friendly for a number of reasons including technical problems, poor internal and external linking, lack of content and poor keyword selection.
While Search Engine Optimisation is not an exact science, there are several guidelines which web publishers and developers can follow that ensure search engine spiders find pages that are easy to navigate and understand. This together with relevant content and external link popularity will improve the websites search engine positions.
Ambergreen offer a wide range of training in various aspects of SEO, such as online copywriting, internal/external linking and keyword selection.