The advancement of technologies over recent years has opened up new and exciting opportunities for virtually every business. One of these opportunities is the potential to use traditional means of communications such as the telephone and mobile for real business benefit.
In the beginning voice applications were about reducing costs and streamlining call centres with both simple 'press one for...' functionality and later on Interactive Voice Response (IVR) 'please say yes if...'. Today the fundamentals are the same, but the technologies have changed and along with this the functionality available. Voice applications are no longer restricted to basic, mostly linear, conversation and interaction with the user. Conversations can now offer a rich experience, asking questionS, responding to varying situations, conducting background business processes and integrating (in real time) with other mediums such as websites and applications.
The development of applications and websites that can interact with an audience over the telephone can add interactivity, open markets, increase accessibility and sometimes most potentially, reduce cost. Real world examples include timed voice message delivery and broadcast solutions, medical trials management systems and automated information portals, translation services and call centre systems all available at the touch of a button.