blog management

Everyone seems to be crazy about blogs at the moment - and with roughly 70 million worldwide, just about anything you can think of is covered somewhere. And corporate blogging could change the way you do business.

As a way of connecting with your customers, blogs can't be beaten. If Bill Gates says that blogs are good for businesses as a way to tell customers, staff and partners what they are doing, then maybe it is time to start thinking about it - especially when you consider that this is a two year old quote.

What else allows you to produce constantly evolving conversations and make things happen? Corporate blogging is easy and helps consumers to 'talk' with the brand.

Humanising a business is always difficult, but not impossible. Robert Scoble, former Microsoft 'technology evangelist', used his blog to make Microsoft a little less evil overlord and a little more all round nice guy, and it worked. But for every Robert Scoble, there's a blog disaster waiting to happen.

The trick is to not try to hard; it's customers who shape brand perception online, and joining in can really help your business have genuine conversations and develop long lasting relationships. Your own blog gives the chance to show a human face to your business, interact with customers, responding rapidly and effectively to negative publicity.

If you need to talk to the people that really matter, ambergreen can help.