social media optimisation

Fed up hearing about Web 2.0 yet? Do you understand the appeal of MySpace, Bebo, Flickr and other social networking sites? No? You’re not alone, but whether you understand the rise of social media or not, these sites have changed the search landscape. User generated content now has a lot to offer brand owners, as well as the power to truly damage a brand.

The rise of social networking is a serious issue which brand owners need to address. 41% of all UK adult internet users have visited a social networking site – that’s 13.7 million people. And it is adults that we’re talking about – a comScore report from October 2006 showed that two-thirds of MySpace visitors are age 25 or older.

The appeal of social networking sites is broad, and as online relationships are formed on the basis of shared interests and beliefs, recommendations and opinions from online friends can have greater weight then a link in search engine rankings.

Knowing who is talking about a brand and where is vital as consumer power becomes increasingly relevant, and interacting with these users gives brands a new and powerful way to reach them. Brands have to earn the trust of current and potential customers every day, and only by staying on top of social networks and integrating this with wider search marketing strategies can this really be achieved.

ambergreen can help at a time when co-ordinating public relations, media and search marketing strategy has never been so important. Give us a call to find out more.