online buyer behaviour

understanding differences in online and offline sales

Understanding that online marketing is just as important as offline is important. But understanding why these search marketing techniques are important is vital.

Search engines have had a profound effect on marketing techniques - customers have greater freedom to research and compare products than ever before, and with the minimum of effort. Shopping online is so easy; users can bookmark pages, compare prices and shop around before buying. Only rarely do they visit a site and buy straight away, which means that your website has to be able to complete.

ambergreen's retail clients are in safe hands. Our combination of experience, technical know how and market knowledge helps clients to get in front of the people who matter.

Customers aren't passive - they look for and communicate information online. More than half a billion UK searches are made via search engines every month, many by consumers actively looking for the products and services you provide, and if they can't find your website they will shop elsewhere.

ambergreen understands the differences and the synergy between online and offline buyer behaviour; our experience offers clients insights into how online retail works and how they can make the most of it.

If the brand they choose is to be yours, call ambergreen to find out how to become one of our success stories.

"41% of users switch query and /or search engine after the first page of results. "

iProspect Search Engine User Behaviour Study - April 2006

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