pay per call ads

Pay Per Call is one of those innovations that makes you wonder why its taken so long for it to happen. Instead of showing a website link appearing in paid search results on search engines and directories, a freephone number is shown instead and your customers call you. Simple.

So if you have a product that isn't necessarily that easy to convert online, for instance travel arrangements, mortgages or any complex sale product, providing this number means that your potential customers won't have to battle through a maze of information and forms on your website, but will have trained staff talk them through their purchase instead.

As we go online more and more, it's important to remember the personal touch; Pay Per Call advertising gives your business an easy, measurable and successful way to do this.

It's early days for Pay Per Call in the UK, but trials in the U.S have shown that response rates and sales of complex products delivered huge return on investment using Pay Per Call advertising.

If you're not sure whether Pay Per Call will work for your business, pick up the phone and talk to the experts at ambergreen.