re-branding online

If your company is thinking of re-branding, have you considered how its going to affect your online sales?

In the rush to get everything in place for the big relaunch, it's easy to forget the impact re-branding can have. Confusing customers is only going to have one outcome; sales will be hit and your brand damaged.

ambergreen has helped global bluechip companies make the change a lot less painful. Knowing how to maintain brand presence during change is one of our specialities; we ensure your brand exposure is maintained by working with you to tell the world, as well as tracking awareness and penetration of the new brand. And its no mean feat.

Apart from helping with the technical issues involved such as domain names, search engine and directory listings and inbound links, we use our PR expertise to promote your new image, planning how to push your message out to avoid that drop in brand penetration, web traffic and revenues.

ambergreen's re-branding service can help from the very start and support your development plan through the minefield, all making for a very satisfying outcome.

"We knew that there would be a drop in qualified traffic and revenues following the name change [from Wellbeing to Boots]...ambergreen ....demonstrate the necessary professionalism and expertise in this field."

Ben Latham, Marketing Manager, Boots.com